We help brands understand their consumers. How do they think and feel about your category? What is driving their purchase decisions? How can you better meet their needs? How can you help them improve their lives?
Katie Cleary is passionate about authentic consumer connections. Rather than working with a big agency, you get deep consumer understanding with close consumer connection. Katie likes to meet the consumers where they live, shop, and hang out - rather than bringing them to a sterile research environment. By making real, authentic connections, you can get deeper and more meaningful insights
Katie Cleary is the former Director of Consumer Insights at the Campbell Soup Company. For over 14 years, she led primary research for some of the biggest and most beloved food brands in the country, including Campbell's Condensed Soup, Campbell's Chunky Soup, V8 juice, and Pace salsa, uncovering human insights to drive product development and advertising strategy. Additionally, she led insight development to help shape Campbell's corporate purpose into Real Food and transparency initiatives.
Her passion for strong consumer-driven insight balances her passion for rapid innovation. For five years, Katie worked on a cross-functional disruptive innovation team to identify, translate, and shape new products and processes for Campbell Soup, including the introduction of new business models. Her work included the launch of a multigrain cereal brand called The Soulful Project, a Certified B Corp. For every serving of their hot multigrain cereal sold, a serving of the product is donated to a local food bank. The Soulful Project spun off from Campbell Soup in 2018.
Katie left the Campbell Soup Company in October of 2019 to focus on consulting with start-ups grounded in community and social impact. She is also interested in helping larger companies get closer to their consumers in a more authentic way.
In addition to consulting, Katie teaches undergraduate marketing courses and Master's level course on marketing and strategy. She also serves on the MS, Marketing Research + Insights Industry Advisory Board for Temple University's Fox School of Business. She also does volunteer work in the community with her focused on helping people break out of the cycle of poverty.